In 2021, Doechii released “ Yucky Blucky Fruitcake ,” which went viral on social media, bringing her a new set of fans and greater attention in the music industry. She started releasing her own music in 2016 and then watched her fan base grow. Her area of focus there was vocal technology and classical choral singing. Starting today, fans can watch an exclusive performance minivideo of Doechii singing a live rendition of “ This Bitch Matters ” and find Doechii as the face of the RADAR US playlist, with her song at the top.ĭoechii started honing her musical skills at a young age and even attended a high school that specifically emphasized the arts. Through our RADAR program, Spotify supports up-and-coming artists by helping amplify and connect their music with new audiences. This unique ability has set the Tampa native on her path to stardom, and landed her the coveted position of Spotify’s newest RADAR US artist. The rapper describes her sound as “alternative,” but what truly sets her apart is her ability to create not just pop or R&B songs, but tracks from any genre.
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